Systems Architecture

Scaling Excellence Through Technical Infrastructure

The Content Design Hub (Replit)

At Zillow, decentralized workflows and manual quality checks created bottlenecks in content experimentation and slowed down product velocity.

The Problem

I built the Content Design Hub in Replit as a central tooling platform. This system democratized model testing and integrated workflow automation to ensure content excellence across all generative AI surfaces.

The System

Model-Ready Governance (Writer.ai)

Transforming the ZG Style Guide into a Machine-Readable Source of Truth

To bridge the gap between human guidelines and AI behavior, I scaled Writer.ai as our primary content platform. By training the model on Zillow’s specific voice, tone, and terminology, I transformed a static style guide into a governable, model-ready system.

  • Governance Standards: Established the "language layer" that guides conversational boundaries for AI-powered experiences.

  • Measured Impact: Delivered $85K+ in savings in the first year by improving consistency and automating content governance at scale.